• Client:STICHTING STRAND AAN DE MAAS / OBR
• Location: ROTTERDAM / THE NETHERLANDS
• Project Type:TEMPORARY PAVILION
• Year: 2007
• Status:COMPLETED

The design for the Strand aan de Maas pavilion is distinct for its characteristic profile, which makes it immediately apparent that the building has two faces. One directed towards the beach, the other towards the city. The façade on the Boompjes avenue allows the pavilion to operate on the scale of the city. With its oversized façade, the building marks out the Strand aan de Maas in an environment characterized by a huge amount of visual stimuli. The word ‘strand’ that adorns the façade in large, plain white letters on a contrasting red background attempts to outdo these stimuli. The scale of the façade that faces the beach shows that this side of the pavilion is entirely devoted to beach activities. The overhanging verandas provide a shady spot for when the sun becomes too intense, the beach can be surveyed from the terrace, and the service point for the outside bar is located here, as is the snack kitchen. The visitors to Strand aan de Maas walk from the Boompjes, via the pavilion’s forecourt, through the central opening. From there they can enter the pavilion’s café and bar or, via a large staircase, the lower lying beach.